Promotion of organic farming clusters with a focus on certification & market linkages for Mahila Kisan (Women farmers) of Uttar Pradesh
JVES was selected as a technically qualified support agency for undertaking the promotion of organic farming clusters with a focus on certification & market linkages in the year 2021 vide national level e-Tender floated by Uttar Pradesh State Rural Livelihood Mission (UPSRLM) under the Dept. of Rural Development, Govt. of Uttar Pradesh. The project has been assigned under NRLM and funded through World Bank assistance and all norms are followed as per the STEP protocol.
The first phase of this project is for 20400 Mahila Kisan beneficiaries spread across 24 districts UP who are to be formed into local groups and certified under PGS organic certification standards. The farm produce of these women marginal farmers to be linked with markets after due value addition at the farm level, to create a positive livelihood impact on them.
JVES plans to completely digitize the project with a focus on transparency and traceability of the farm produced. Further, we have proposed to launch the first UP State Organic PRERNA brand which will be produced and managed by the women farmers and stakeholders of the project within FY 2024-25.
The scope of the 1st phase project is 3 years but the complete scope of this project will have a total of 105000 women farmers or household beneficiaries in 3 phases of the project scope spread across multiple districts of UP.
